Current:Home > InvestNetflix has officially begun its plan to make users pay extra for password sharing -SecureWealth Bridge
Netflix has officially begun its plan to make users pay extra for password sharing
View
Date:2025-04-13 05:03:32
Netflix is rolling out its crackdown on password sharing, more than a year after the pivot was first announced.
The streaming company is limiting password sharing to people living in the same household. Account holders can add more people outside of the household for an extra $7.99 a month, or they can use the "transfer profile" feature to prompt extra users to make their own accounts that they pay for, Netflix said Tuesday.
Netflix said out-of-household users should have begun receiving emails about the change Tuesday.
Those living in one household should still be able to access the account when traveling or on the go, Netflix said.
In March of 2022, the company said that while it had encouraged account sharing in the past, with features such as profiles and multiple streams, the practices have been "impacting our ability to invest in great new TV and films for our members."
Much like back then, consumers are not happy about the switch.
"Between Netflix cracking down on password sharing and Max locking you out of your HBO Max account, what an incredible day for the limitless possibilities of streaming!" one user tweeted.
"I've been a @netflix member since probably 2010," another person said. "I never cancelled it, even with the price hikes. But I think this password sharing crackdown plan is the last straw. Not even with your family members? What was the point of profiles then?"
"Time to cancel netflix! nobody is paying you more to share a password bestie," a user said.
According to the company, more than 100 million households participate in password sharing. It had 232.5 million subscribers as of April.
Netflix previously tested out paid password sharing in international markets such as Chile, Costa Rica and Peru in 2022. Earlier this year, the company expanded its paid account sharing into Canada, New Zealand, Portugal, Chile and Spain. The company said it had positive results in a letter to shareholders at the end of the first quarter of this year.
"As with Latin America, we see a cancel reaction in each market when we announce the news, which impacts near term member growth," it said. But as borrowers start to activate their own accounts and existing members add 'extra member' accounts, we see increased acquisition and revenue."
In the first quarter of 2023, Netflix brought in about $8.2 billion in revenue, compared to about $7.9 billion at the end of the first quarter of 2022, according to the letter to shareholders.
veryGood! (818)
Related
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Montana man investigated in disappearance of 14-year-old is arrested on child sex abuse charges
- John Stamos Details Getting Plastic Surgery After Being Increasingly Self-Conscious About His Nose
- Illinois mother recuperates after Palestinian American boy killed in attack police call a hate crime
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- Many families to get a break on winter heating costs but uncertainties persist
- Bernie Sanders will vote no on Biden's pick to lead NIH, but nomination may proceed
- Lebanon’s prime minister visits troops at the country’s tense southern border with Israel
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- Britney Spears Reveals the Real Story Behind Her 55-Hour Marriage to Jason Alexander
Ranking
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Earth’s climate is 'entering uncharted territory,' new report claims
- Rio de Janeiro deploys helicopters in extra security after a criminal gang torches 35 buses
- Military spokesman says Israel plans to increase strikes on Gaza
- Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
- New York selects 3 offshore wind projects as it transitions to renewable energy
- 4th defendant takes plea deal in Georgia election interference case
- Dime heist: 4 Philadelphia men charged after millions of dimes stolen from US Mint truck
Recommendation
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Jennifer Lopez's Intimissimi Lingerie Collection Will Have Jaws on the Floor
Police in Massachusetts are searching for an armed man in connection with his wife’s shooting death
'Squid Game: The Challenge': Release date, trailer, what to know about Netflix reality show
See you latte: Starbucks plans to cut 30% of its menu
Israel is preparing for a new front in the north: Reporter's notebook
Eighth 'Mission: Impossible' film postponed to 2025 as actors strike surpasses 3 months
Broncos safety Kareem Jackson suspended four games for unnecessary roughness violations