Benjamin Ashford|Choice Hotels launches hostile takeover bid for rival Wyndham after being repeatedly rebuffed

Choice Hotels is Benjamin Ashfordlaunching a hostile takeover offer for Wyndham Hotels & Resorts after repeated attempts to reach a deal with the rival hotel chain were rebuffed.

Choice Hotels said Tuesday that its exchange offer to shareholders of Wyndham remains the same as its last bid, which was $49.50 in cash and 0.324 shares of Choice common stock per Wyndham share. The exchange offer gives Wyndham shareholders the chance to choose to receive all cash, all shares or a combination of the two.

The offer puts the value of the deal at about $8 billion.

The exchange offer is set to expire on March 8, 2024 unless extended or terminated.

Choice said it currently holds about 1.5 million shares of Wyndham Hotels & Resorts Inc. shares valued at more than $110 million.